The Environmental Health Sciences Center (EHSC) at Oregon State University (OSU) has a Twitter and Facebook page for the purpose of connecting to the community outside of the University.

We have created user guides and a list of Do's and Don'ts to share our experience and provide a resource for others to get connected. 

View our Twitter user guide here.

(With case studies from OSU and the University of Washington)
View our Facebook user guide here. 
  View our Quick Guide to setting up social media accounts here. 

 

Twitter Do's and Don'ts

  • Do use 140 characters or fewer
  • Do include videos or pictures
  • Do highlight topics of interest amongst followers
  • Do Post Tuesday through Thursday before 5pm
  • Do use reliable resources
  • Do use clear, conscise topic heading
  • Don't retreet excessively
  • Don't use a quote as a tweet for an article
  • Don't use uncommon or excessive abbreviations
  • Don't use discipline-specific jokes or jargin
  • Don't post with too many links and hashtags
  • Don't use all uppercase type of face

Facebook Do's and Don'ts

  • Do keep posts positive
  • Do use relevant photos
  • Do highlight achievements
  • Do post Tuesday-Thursday before 5pm
  • Do use reliable resources
  • Do use clear, concise topic headings
  • Don't use irrelevant topics
  • Don't use all upercase typerface
  • Don't use uncommon or excessive abbreviations
  • Don't use discipline-specific jargon
  • Don't use sarcasm, criticism, or pessimism
  • Don't use unflattering photos

Resources

Annette Bondarenko, “10 Tips How to Write Effective Facebook Posts.” aheadWorks. Web. 2 Apr. 2015. <http://blog.aheadworks.com/2012/08/10-tips-how-to-write-effective-facebook-posts/>

“Glossary of Terms.”Facebook. Web. 2 Apr. 2015. <https://www.facebook.com/help/219443701509174/>

“Environmental Health Science Center.” Facebook. Web. 2 Apr. 2015. <https://www.facebook.com/osu.ehsc?ref=bookmarks>